Say What?

October 12, 2013

As marketers and brands, we often think of the consumer as this intellectually-challenged lump of humanity but we’re writing to our own friends and  family members. They’re people with names, they’re people with relationships and they deserve to be talked to and treated with respect.

Yes, you talk in the brand tone of voice but you have to remember who the end user is and talk to them in a way they would be familiar with, as a brand and also would want to, as a human being.